Mission
Make Accounting Great Again” is a campaign led by Chartered Accountant Joe Kaleb and a group of dedicated accountants who are focused on revitalising the profession. Our mission is to inspire the next generation of accountants to embrace the significant impact and vast opportunities that accounting provides in today’s dynamic and rapidly changing world.
Campaign Goals
1. Reframing Outdated Perceptions of Accounting
Change the perception that accounting is boring or just number crunching by highlighting its dynamic, diverse, and evolving nature.
2. Promote Financial Independence and Multiple Career Paths in Accounting
Emphasise the financial stability and career growth paths that come with a career in accounting.
3. Promote the Entrepreneurial Potential of Accounting
Show that accounting can serve as a stepping stone for young entrepreneurs to build their own businesses.
4. Highlight the Role of Technology and Innovation in Modern Accounting
Showcase how accounting isn’t just about crunching numbers, but about using cutting-edge technology and data analytics to solve problems and help organisations make strategic business decisions.
5. Increase Awareness of Flexible Work Options and Travel Opportunities
Emphasise that an accounting career offers flexibility, work-life balance, and opportunities to travel and work abroad.
6. Show how Accounting Drives Positive Change and Impact
Demonstrate how accounting goes beyond numbers to create meaningful change in businesses and communities.
7. Raise Awareness via Social Media and Digital Campaigns
Build a strong social media presence to connect with the younger generation and provide resources to highlight the benefits of an accounting career.
8. Promote Diversity and Inclusion in Accounting
Highlight the diversity within the accounting profession and encourage young people from all backgrounds to consider accounting as a career.
9. Promote Early Career Engagement and Practical Learning Opportunities
Engage young people early in their educational journey and provide them with tangible experiences in the field of accounting.
10. Collaboration with Key Stakeholders
Collaborating with key stakeholders, including the professional bodies, accounting firms and universities is essential to raise awareness, build credibility, and create more engaging pathways into the accounting profession.
11. Merchandise
Merchandise is a key component of the “Make Accounting Great Again” campaign to generate awareness and interest in accounting.