Our Vision

“Make Accounting Great Again” is a grassroots campaign that seeks to reshape the perception of accounting by highlighting its vibrant potential and exciting career paths, motivating a new generation of young people to embrace the profession.

We highlight the value of the accounting profession by creating engaging content, leveraging modern tools, and sharing real-world success stories that demonstrate the many ways accountants make a positive impact on society.

The campaign slogan was chosen because it carries a simple yet powerful message that we believe will resonate with young people across the globe. The phrase is designed to capture attention, promote meaningful conversations, and position accounting as a respected and rewarding career path. Through a bold, memorable, and universally recognisable slogan, we intend to engage students and early-career professionals in a way that is both relevant and inspiring.

Let’s come together to Make Accounting Great Again and shape the future of the profession.